JAN 2014 WELCOME TO THE NEW SEMESTER

PREVIEW: reference site for preview, please prepare your creative idea and sketches to present at the first day of class. 

Types of Animation:

http://www.arena-multimedia.com/blog/index.php/animation-techniques/

Tutorial for Stop Motion Animation:

http://www.nfb.ca/playlists/stopmostudio/viewing/stopmo_more_creative_tips_and_ideas_more_about

Creative Animation Ideas:

1. http://koikoikoi.com/category/video/
2. http://www.smashingapps.com/2009/06/15/21-stunning-examples-of-creatively-done-stop-motion-animations.html
3. http://animationideas.com
4. http://www.youtube.com/watch?v=NugRZGDbPFU
5. http://www.nfb.ca/playlists/stopmostudio/viewing/stopmo_more_creative_tips_and_ideas_more_about

General Idea for App Design:

1. http://www.pinterest.com/shahbaig/iphone-app-design-inspiration/
2. http://designinstruct.com/visual-inspiration/web-design-inspiration/mobile-app-website-design-inspiration/
3. http://www.hongkiat.com/blog/mobile-app-ui/
4. http://designbeep.com/2013/06/13/45-must-see-mobile-app-designs-for-inspiration/

WEEK 10 { designing logo: mind-map & sketches }

TAGE LINE:

SHARING IS NOT FOOL, SHARING IS FULL.

{ connecting . earning . satisfaction. }

BLOG UPDATE:
1. Mind-maping base on the tag line

2. Sketches: designing logo

WEEK 9 {concept development & propose strategies}

KEY WORD FOR CAMPAIGN CONCEPT:

- saving

- cost effective

- help

BLOG UPDATE:

1. propose campaign Tag Line base on the key concept.

2. propose campaign strategies. 

WEEK 8 {data analysis & secondary research}

BLOG UPDATE:
SURVEY - 
1. Table or chart: compilation of questionnaire and interview survey datas.
2. Conclusion notes: one paragraph of write up to describe your conclusion from reading the datas. (both questionnaire and interview)

SECONDARY RESEARCH INFORMATION - 
1. Summarise of secondary research information.
2. Reflection notes : one paragraph of write up to describe your opinion regarding your research finding. 

TASK:

1. Survey and Interview to be done before Oct 20. 
2. Date to be compiled before class Oct 23, with a note of conclusion. 

2. Secondary research: research information about the existing collaborative consumption campaign or advertising. What are the campaigns has been done? What are the approaches? How's the campaign planned?

WEEK 7 { data collection & secondary research }

BLOG UPDATE:
The students are required to update the finalised questionnaire and interview question in the blogs.

TASK:
1. Finalised questions and complete data collection during the study break. 

STUDY THE RELEVANT COLLABORATIVE CONSUMPTION CAMPAIGN &  MARKET ANALYSIS

Something to start with....

http://www.campaignlive.co.uk/features/1208887/Understanding-collaborative-consumption/?HAYILC=RELATED

http://www.sfbg.com/politics/2013/04/24/hype-reality-and-accountability-collaborative-consumption

http://www.youtube.com/watch?v=atk2AyL9KF0

http://sustainableliving.vc/2012/02/11/the-proliferation-in-collaboration/

http://www.dutiee.com/ecomodo-do-good-save-the-planet-and-make-money-too

WEEK 6 { interview & survey questions }

TASK:

Students are required to update interview & survey questions base on class discussion. 

WEEK 5 { research method & planning }

WEEK 5 { research method & planning }

CAMPAIGN OBJECTIVE & TARGET AUDIENCE

Campaign Objective

Change opinion on the value of sharing

–Building trust on sharing

–Create awareness on collaborative consumption (do not know about “sharing” business model)

Target Audience

- 25-45 age group

- Income level: middle class (1000-5000)

- Education: high school above (IT knowledge & accessibility to technology)

- Working adult

PLEASE UPDATE THE RESEARCH METHOD AND RESEARCH PLANNING FOR DISCUSSION 

Research Objective

Research Questions

Research Method: Qualitative or Quantitative




ADDITIONAL READING
http://www.genovasi.my/about-designthinking/how-design-thinking-transformed-airbnb