WEEK 5 { research method & planning }

WEEK 5 { research method & planning }

CAMPAIGN OBJECTIVE & TARGET AUDIENCE

Campaign Objective

Change opinion on the value of sharing

–Building trust on sharing

–Create awareness on collaborative consumption (do not know about “sharing” business model)

Target Audience

- 25-45 age group

- Income level: middle class (1000-5000)

- Education: high school above (IT knowledge & accessibility to technology)

- Working adult

PLEASE UPDATE THE RESEARCH METHOD AND RESEARCH PLANNING FOR DISCUSSION 

Research Objective

Research Questions

Research Method: Qualitative or Quantitative




ADDITIONAL READING
http://www.genovasi.my/about-designthinking/how-design-thinking-transformed-airbnb