WEEK 3 { brief & initial research }

PROJECT | COLLABORATIVE CONSUMPTION (RSA STUDENT DESIGN AWARDS 2013-14)

Brief
Design a communication campaign that encourages sharing at a general level, so that sharing becomes more attractive and viable. 

Case Study
Airbnb, Netflix, ZipCar

Judging
1 Environmental and social benefit 20%
2 Research 10%
3 Design thinking 25%
4 Commercial Awareness 20%
5 Execution 10%
6 Magic 15%

Initial Research
Understand the background and theory of "sharing". 
Understand the collaborative consumption model in different business categories.
Study the strength and weakness of the collaborative consumption.